The information content of magazine advertising in market and transition economies
| Year of publication: |
2000
|
|---|---|
| Authors: | van Herpen, H.W.I. ; Pieters, R. ; Fidrmucova, J. ; Roosenboom, P.G.J. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Journal of Consumer Policy (2000), v.23, nr.3, p.257-283 |
| Source: |
Persistent link: https://www.econbiz.de/10011087379