The information-economics perspective on brand equity
Tülin Erdem (New York University, USA), Joffre Swait (University of South Australia, Australia)
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Erdem, Tülin ; Swait, Joffre |
| Publisher: |
Boston : now |
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. volume 10, issue 1 (2016) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-68083-168-9 ; 978-1-68083-169-6 |
| Other identifiers: | 10.1561/1700000041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546163