The Integration of Product Decisions
The product decisions a company needs to make are presented by the current literature within a framework of corporate planning. In this area there is a mass of explanation and methodology. Although the approaches of different writers do vary, there is a general split of corporate planning into strategic planning and operational planning, with product decisions being advocated throughout the company's planning process.
Year of publication: |
1984
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Authors: | Greenley, Gordon E. |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 22.1984, 2, p. 36-44
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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