The intelligent man's guide to sales measures of advertising
Martin Mayer. An Advertising Research Foundation report
| Year of publication: |
1965
|
|---|---|
| Authors: | Mayer, Martin |
| Institutions: | Advertising Research Foundation report (contributor) |
| Publisher: |
New York/N.Y. |
| Subject: | Werbungsbetrieb | Vereinigte Staaten | Werbungsausgaben |
| Extent: | V, 72 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | S. 29-71: References. Comp. by Lester E. Krueger and Charles K. Ramond |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002446559