The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels
Year of publication: |
2012
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Authors: | Parkvithee, Narissara ; Miranda, Mario J. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 1 (6.1.), p. 7-23
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