The interaction of discount promotion and display-related promotion on on-demand platforms
Year of publication: |
2022
|
---|---|
Authors: | Dai, Hongyan ; Ge, Ling ; Li, Chen ; Wen, Yan |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 20.2022, 2, p. 285-302
|
Subject: | Discount promotion | Display advertisement | Online-to-offline (O2O) | Rankings | Verkaufsförderung | Sales promotion | Werbung | Advertising | Online-Marketing | Internet marketing | Rabatt | Rebate | Diskontierung | Discounting | Werbewirkung | Advertising effects |
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