The interactions of CSR, self-congruity and purchase intention among Chinese consumers
Year of publication: |
2015
|
---|---|
Authors: | Lee, Jihyun ; Lee, Yuri |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 1, p. 19-26
|
Subject: | China | Corporate social responsibility | Fashion industry | Self-congruity | Purchase intention | Collectivism | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenimage | Brand image |
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