The interactive influence of country of origin of brand and product involvement on purchase intention
Year of publication: |
2010
|
---|---|
Authors: | Prendergast, Gerard P. ; Tsang, Alex S. L. ; Chan, Cherry N. W. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 180-188
|
Subject: | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Hongkong | Hong Kong |
-
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano, (2013)
-
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu, (2021)
-
The affecvtive and cognitive components as factors in country branding
Petkovska MirĨevska, Tatjana, (2013)
- More ...
-
Prendergast, Gerard P., (2008)
-
Ngan, Heidi M. K., (2011)
-
Is a "star" worth a thousand words? : the interplay between product-review texts and rating valences
Tsang, Alex S. L., (2009)
- More ...