The interface of value creation and service process: A categorization of the relevant perspectives and an integrative framework
Year of publication: |
2015
|
---|---|
Authors: | Makkonen, Hannu |
Published in: |
jbm - Journal of Business Market Management. - Berlin : Freie Universität Berlin, Marketing-Department, ISSN 1864-0761. - Vol. 8.2015, 3, p. 476-497
|
Publisher: |
Berlin : Freie Universität Berlin, Marketing-Department |
Subject: | Interactive value formation | Value co-creation | Service co-production | Service-dominant logic | Customer-dominant logic | Activity system model |
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