The internationalisation of a sports team brand : the case of European soccer teams
Year of publication: |
2008
|
---|---|
Authors: | Richelieu, André ; Lopez, Sibylle ; Desbordes, Michel |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 10.2008/09, 1, p. 29-44
|
Subject: | Fußball | Football | Sportorganisation | Sport organization | Markenartikel | Brand | Markenführung | Brand management | Frankreich | France | Spanien | Spain |
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