The interplay of products from the same product line: the role of brand reputation
Year of publication: |
2014
|
---|---|
Authors: | Palmeira, Mauricio |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 48.2014, 9/10, p. 1648-1663
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Store brands | Line extensions | Experimental design | Inferences |
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