The investment management of promotion expenditures
Year of publication: |
1999
|
---|---|
Authors: | White, John B. ; Miles, Morgan P. ; Levernier, William Bernard |
Published in: |
Research in finance. - Bingley [u.a.] : Emerald JAI, ISSN 0196-3821, ZDB-ID 447662-1. - Vol. 17.1999, p. 191-199
|
Subject: | Werbung | Advertising | Verkauf | Selling | Investitionsrechnung | Investment appraisal techniques | Theorie | Theory | Ausgaben | Expenditure |
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