The lessons of multinational marketing research
Year of publication: |
1978
|
---|---|
Authors: | Mayer, Charles S. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 21.1978, 6, p. 7-13
|
Subject: | Marktforschung international | Auslandsmarkt |
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