The lexicon and grammar of affect as information in consumer decision making : the GAIM
Year of publication: |
2009
|
---|---|
Authors: | Pham, Michel T. |
Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 167-200
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Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Theorie | Theory |
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