The limits of attraction
Shane Frederick, Leonard Lee, and Ernest Baskin
| Year of publication: |
2014
|
|---|---|
| Authors: | Frederick, Shane ; Lee, Leonard ; Baskin, Ernest |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 487-507
|
| Subject: | attraction effect | context effects | attribute representation | consumer choice | asymmetric dominance | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399703