The long-term box office performance of sequel movies
Year of publication: |
2012
|
---|---|
Authors: | Dhar, Tirtha ; Sun, Guanghui ; Weinberg, Charles |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 13-29
|
Publisher: |
Springer |
Subject: | Movies | Sequels | Long-term effects | Econometric models |
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