The manifestation of luxury value dimensions in brand engagement in self-concept
Year of publication: |
2022
|
---|---|
Authors: | Ostovan, Nima ; Nasr, Arash Khalili |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-17
|
Subject: | Brand engagement in self-concept | Democratized luxury markets | Escapism | Luxury purchase intention | Luxury value dimensions | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand |
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