The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions
Year of publication: |
2013
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Authors: | Labrecque, Lauren I. ; Patrick, Vanessa M. ; Milne, George R. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 2, p. 187-202
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