The marketing audit handbook : tools, techniques & checklists to exploit your marketing resources
Aubrey Wilson
| Year of publication: |
2002
|
|---|---|
| Authors: | Wilson, Aubrey |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingmanagement | Internes Kontrollsystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 294 S. : graph. Darst. 1 CD-ROM (12cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Internet-Ausg. u.d.T.: ¬The marketing audit handbook |
| ISBN: | 0-7494-3735-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004711003