The Marketing Communications Revolution – A Leviathan Unveiled?
Year of publication: |
1994
|
---|---|
Authors: | Kitchen, Philip J. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 2, p. 19-25
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Consumer behaviour | Decision making | Marketing communications | Marketing information | Models |
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