The marketing matrix : how the corporation gets its power - and how we can reclaim it
Gerard Hastings
| Year of publication: |
2013
|
|---|---|
| Authors: | Hastings, Gerhard |
| Other Persons: | Hastings, Gerard (contributor) |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Manipulation | Konsumentenverhalten | Consumer behaviour | Konsumgesellschaft | Consumer society | Social Marketing | Social marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 203 pages illustrations 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered. |
| ISBN: | 0-415-67861-7 ; 0-415-67862-5 ; 978-0-415-67861-2 ; 978-0-415-67862-9 ; 978-0-203-09955-1 ; 978-0-203-09955-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013489067