The marketing mode : pathways to corporate growth
Theodore Levitt
| Year of publication: |
1969
|
|---|---|
| Authors: | Levitt, Theodore |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Absatzpolitik | Absatz | Betriebskapazität | Betriebsgrösse | Unternehmenswachstum | Firm growth | Marketing |
| Extent: | XI, 354 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000570267