The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
Bruce I. Newman
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Newman, Bruce I. |
| Publisher: |
Toronto : University of Toronto Press |
| Subject: | Marketingmanagement | Marketing management | Wahlkampf | Electoral campaign | USA | United States | Politik | Marketing | Politische Kampagne | Präsidentenwahl | USA / President |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 205 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4426-4799-2 |
| Classification: | Politische Beteiligung ; USA |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539452