The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s
Year of publication: |
1991
|
---|---|
Authors: | Grönroos, Christian |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 29.1991, 1
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing concepts | Marketing management | Marketing mix | Market share | Marketing theory | Relationship marketing | Services marketing |
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