The media handbook : a complete guide to advertising media selection, planning, research, and buying
Helen Katz
| Year of publication: |
2010 ; 4. ed.
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|---|---|
| Authors: | Katz, Helen |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Mediaplanung | Massenmedien | Werbung | Werbeträger | Vertriebsweg |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 212 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-87353-6 ; 0-415-87353-3 ; 978-0-415-87354-3 ; 0-415-87354-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004958069