The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior : hLawrence L. Garber, JR.; Eva M. Hyatt; Boya, Ümal Ö.
Year of publication: |
2008
|
---|---|
Authors: | Garber, Lawrence L. |
Other Persons: | Hyatt, Eva M. (contributor) ; Boya, Ünal Ö. (contributor) |
Published in: |
Product experience. - Amsterdam : Elsevier, ISBN 0-08-045089-X. - 2008, p. 581-602
|
Subject: | Konsumgüter | Consumer goods | Verpackung | Packaging | Produktgestaltung | Product design | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
-
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel, (2011)
-
Greenleaf, Eric A., (2008)
-
Magnier, Lise, (2015)
- More ...
-
Does visual package clutter obscure the communicability of food package shape?
Garber, Lawrence L., (2008)
-
Garber, Lawrence L., (2009)
-
Garber, Lawrence L., (2014)
- More ...