The mere urgency effect
Year of publication: |
October 2018
|
---|---|
Authors: | Zhu, Meng ; Yang, Yang ; Hsee, Christopher K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 3, p. 673-690
|
Subject: | mere urgency effect | urgency | importance | task completion window | task payoff | dominance violation |
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