The metaverse era: leveraging augmented reality in the creation of novel customer experience
Year of publication: |
2023
|
---|---|
Authors: | Habil, Sandra Gamil Metry ; El-Deeb, Sara ; El-Bassiouny, Noha |
Published in: |
Management & Sustainability: An Arab Review. - Emerald Publishing Limited, ISSN 2752-9827, ZDB-ID 3123720-4. - Vol. 3.2023, 1, p. 1-15
|
Publisher: |
Emerald Publishing Limited |
Subject: | Augmented reality (AR) | Metaverse | Customer experience | Media richness | Augmentation | Interactivity | Personalization | Spatial presence | Novelty | Entertainment | Informativeness |
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