The model of advertising effects as a tool of marketing science
Pirjo Vuokko
Year of publication: |
1983
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Authors: | Vuokko, Pirjo |
Published in: |
Studies in marketing and business administration : papers given at the 9th Nordic Conference on Business Economics held in Copenhagen on 24-27 August, 1983. - Turku : Turun Kauppakorkeakoulun monistamo, ISBN 951-738-204-9. - 1983, p. 94-117
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Subject: | Werbung |
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