The more interactivity the better? : investigating interactivity, task complexity, and product knowledge in online purchase decisions
Year of publication: |
2020
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Authors: | Tang, Fengchun |
Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 21.2020, 3, p. 179-189
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Subject: | Interactivity | Task complexity | Product knowledge | E-commerce | Experiment | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Wissen | Knowledge | Wissensmanagement | Knowledge management | Komplexitätsmanagement | Complexity management | Produktinformation | Product information |
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