The multichannel challenge : integrating customer experiences for profit
Hugh Wilson, Rod Street and Lindsay Bruce
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Wilson, Hugh ; Street, Rod ; Bruce, Lindsay |
| Publisher: |
Amsterdam [u.a.] : Elsevier [u.a.] |
| Subject: | Marketing | Mehrgleisiger Vertrieb | Kundenmanagement | Integration |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 218 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7506-8711-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004901331