The myth of customer loyalty: why information and scale are more important during downturns
Year of publication: |
2015
|
---|---|
Authors: | Kailasam, Murali ; Wongsurawat, Winai |
Published in: |
Strategy & Leadership. - Emerald Group Publishing Limited, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 43.2015, 6, p. 38-41
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Indian IT/ITES firms | Information advantage | Loyalty strategy | Recession management |
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