The nature and understanding of value : a service-dominant logic perspective
Stephen L. Vargo and Robert F. Lusch
Year of publication: |
2012
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Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 9.2012, p. 1-12
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