The Nature of Radical Media Innovation – Insights from an Explorative Study

For a long time innovation management have been focusing on radical or disruptive innovations caused by their potential to create extraordinary economic growth. Especially the TIME sectors (Telecommunication, Information, Media and Entertainment) are places of radical innovations. Although innovations in the TIME sectors influence daily life, media innovations, particular radical media innovations, its sources and impacts are understand differently in theory and practice. In this study the character, effects and the source of (radical) media innovations are discussed. The study shows that radical media innovations do not only take place on a technological level but also on the content level of media products. But the arguments for radical content-based media innovations demand for a completely different understanding of innovation. Moreover, the two levels technology and content interact strongly with each other and need to be interlinked to an integrated model of radical innovation in the media industry. Based on a deep literature review and case study research a model of measuring media innovations is introduced