The need for a social marketing perspective of consumer‐driven health care
Year of publication: |
2009
|
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Authors: | Marshall, Kimball P. ; Skiba, Michaeline ; Paul, David P. |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 3.2009, 3, p. 236-257
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Health services | Consumers | Social marketing | Health insurance | Public health | United States of America |
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