The need for new anti‐smoking advertising strategies that do not provoke smoker defiance
Year of publication: |
2004
|
---|---|
Authors: | Wolburg, Joyce M. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 21.2004, 3, p. 173-174
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Tobacco | Health education | Advertising | Perception | Advertising effectiveness |
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