The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
Year of publication: |
[2011]
|
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Authors: | Rogers, David L. |
Publisher: |
New Haven, CT : Yale University Press |
Subject: | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Kundenmanagement | Neue Medien | Social Media | Soziales Netzwerk |
Description of contents: | Description [degruyter.com] |
Extent: | 1 Online-Ressource (192 p.) 20 b-w |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In English |
ISBN: | 978-0-300-16601-9 ; 978-0-300-16587-6 |
Other identifiers: | 10.12987/9780300166019 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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