The new community rules : marketing on the social web
Tamar Weinberg
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Weinberg, Tamar |
| Publisher: |
Beijing : O'Reilly |
| Subject: | Marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | World Wide Web 2.0 | Soziales Netzwerk | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 346 S. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together. |
| ISBN: | 978-0-596-15681-7 |
| Classification: | Neue elektronische Medien ; Informatik in Beziehung zu Mensch und Gesellschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760591