The new competitive environment of social enterprises : an experimental study on perceptions and consumer intentions for social vs. traditional enterprises
Year of publication: |
2020
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Authors: | Lin-Hi, Nick ; Kempen, Regina ; Petrushevska, Maja ; Hattrup, Kate |
Published in: |
International journal of entrepreneurial venturing : IJEV. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-5379, ZDB-ID 2519763-0. - Vol. 12.2020, 1, p. 58-84
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Subject: | competitive advantage | consumer intentions | credibility | irresponsible behaviour | social entrepreneurship | perceived social responsibility | sustainability | willingness to buy | willingness to pay | Sozialwirtschaft | Social economy | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Wahrnehmung | Perception |
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