The new influence of social media
Year of publication: |
2010
|
---|---|
Authors: | Krishnamurthi, Lakshman ; Gopinath, Shyam |
Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 307-318
|
Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
-
Customer service : new rules for a social media world
Shankman, Peter, (2011)
-
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev, (2013)
-
Kerpen, Dave, (2015)
- More ...
-
Gopinath, Shyam, (2014)
-
Investigating the Role of Online WOM Content and Sender-Receiver Similarity in Social Learning
Gopinath, Shyam, (2022)
-
Chintagunta, Pradeep K., (2010)
- More ...