The new PR toolkit : strategies for successful media relations
Year of publication: |
2003
|
---|---|
Authors: | Breakenridge, Deirdre ; DeLoughry, Thomas J. |
Publisher: |
Upper Saddle River, NJ [u.a.] : Financial Times Prentice Hall |
Subject: | Public relations | Mass media and business |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Media training 101 : a guide to meeting the press
Stewart, Sally, (2004)
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Presentation planning and media relations for the pharmaceutical industry
Lidstone, John, (2003)
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Nair, Basskaran, (2004)
- More ...
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PR 2.0 : new media, new tools, new audiences
Breakenridge, Deirdre, (2008)
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Cyberbranding : brand building in the digital economy
Breakenridge, Deirdre, (2001)
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Answers for ethical marketers : a guide to good practice in business communication
Breakenridge, Deirdre, (2021)
- More ...