The new review economy : third-party review sites, reputation, and neo-liberal public relations in the digital age
Alison N. Novak
| Year of publication: |
2021
|
|---|---|
| Authors: | Novak, Alison |
| Publisher: |
2020: New York : Routledge |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | 129 Seiten 22 cm |
|---|---|
| Series: | Routledge focus on public relations. - New York : Routledge, Taylor & Francis Group, ZDB-ID 2936846-7. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-367-56707-1 ; 978-1-000-21548-9 ; 978-1-000-21546-5 ; 978-1-000-21547-2 ; 978-1-003-09943-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290892