The organization of creativity in Japanese advertising production
Year of publication: |
2009
|
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Authors: | Moeran, Brian |
Published in: |
Human relations. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISSN 0018-7267, ZDB-ID 203771-3. - Vol. 62.2009, 7, p. 963-985
|
Subject: | Werbewirtschaft | Advertising industry | Werbeplanung | Advertising planning | Arbeitsgruppe | Team | Kreativität | Creativity | Japan |
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