The organization of marketing activities : a contigency theory of structure and perfomance
Year of publication: |
1985
|
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Authors: | Ruekert, Robert W. ; Walker jr., Orville C. ; Roering, Kenneth J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 1, p. 13-25
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Subject: | Absatzorganisation |
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