The other guy blinked : how Pepsi won the cola wars
Year of publication: |
1986
|
---|---|
Authors: | Enrico, Roger ; Kornbluth, Jesse |
Publisher: |
New York, NY [u.a.] : Bantam Books |
Subject: | PepsiCo Inc. | The Coca-Cola Company | Softdrink-Industrie | Soft drink industry | USA | United States |
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