The perceived attractiveness of Chinese products by German consumers : a sociopsychological approach
Year of publication: |
2012
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Authors: | Kreppel, Heidi ; Holtbrügge, Dirk |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 2, p. 79-99
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Subject: | Produktqualität | Product quality | Chinesisch | Chinese | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Sozialpsychologie | Social psychology | Deutschland | Germany |
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