The perceptual fluency effect on pleasurable online shopping experience
Year of publication: |
2010
|
---|---|
Authors: | Im, Hyunjoo ; Lennon, Sharron J. ; Stoel, Leslie |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 4.2010, 4, p. 280-295
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Electronic commerce | Consumer behaviour | Affective psychology | Visual perception |
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