The performance effects of creative imitation on original products : Evidence from lab and field experiments
Year of publication: |
2019
|
---|---|
Authors: | Wang, Liangyan ; Wu, Brian ; Pechmann, Cornelia ; Wang, Yitong |
Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 44.2019, 1 (15.11.), p. 171-196
|
Publisher: |
Wiley |
Saved in:
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