The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Year of publication: |
2013
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Authors: | Mostafa, Mohamed M. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 5, p. 341-359
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Subject: | advertising | surrealism | fMRI | elaboration hypothesis | incongruence | visual stimuli | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Neurowissenschaften | Neuroscience | Kognition | Cognition |
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