The philosophy of branding : great philosophers think brands

Thom Braun

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle, Descartes, Spinoza, Leibniz, Locke, Hurne, Rousseau, Kant, Hegel, Nietzsche, Wittgenstein, and Popper

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Year of publication:	2004
Institutions:	NetLibrary, Inc (contributor)
Publisher:	London : Sterling, VA
Subject:	Markenführung \| Brand management \| Markenartikel \| Brand \| Philosophie \| Philosophy \| Wirtschaftsphilosophie \| Philosophy of economics \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Markenpolitik \| Online-Publikation
Description of contents:	By way of introduction -- Part I. All Greek to me -- Part II. I think, therefore I brand -- Part III. Into the deep -- Part IV. Searching for certainty

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Extent:	192 p 19 cm
Series:	EBSCOhost eBook Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	Electronic reproduction, Boulder, Colo : NetLibrary, 2004
ISBN:	1-4175-5718-4 ; 978-0-7494-4193-7 ; 0-7494-4193-3 ; 978-1-4175-5718-9 ; 978-0-7494-4718-2 ; 0-7494-4718-4 ; 1-280-43524-0 ; 978-1-280-43524-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011479576